Spanish Radio Demographics

The Hispanic population boom in the United States is largely due to migration from Central and South American countries such as Mexico, Puerto Rico, Venezuela, Colombia, and Honduras. The Latino population is the fastest growing demographic in the United States.

According to Northwest Public Affairs Network [NPAN], in the past five years alone, the Latino population has grown by 27% in Idaho. While the rise in Hispanic demographics has obviously played the major role in the growth of Spanish radio, advertisers are also attracted to the loyalty of listeners and the amount of time they tune in.

The rate of growth for this market segment is growing at a rapid rate that is not as accurately determined as the Hispanic radio listening populations of Texas and California we have provided several third party statistics to help with showing you the value of radio advertising with KWEI Spanish Radio.

Spanish radio demographics is an important tool that advertisers and agencies currently use when planning and placing radio commercial schedules to reach Hispanic listeners.

Getting completely accurate demographics is difficult at its best, however what we can tell you is we are the oldest locally owned Spanish radio in southwest Idaho! So if want your radio advertising dollar to reach the Hispanic population in the Treasure Valley then give us a call and we will be happy to show you how.