KWEI Spanish Radio Mission Statement

Our mission is to be the leading independently owned, Spanish language network and radio group serving the fast-growing Hispanic markets in the state of Idaho. We will accomplish this by providing the Hispanic communities the very best in Mexican Regional and Latin music. We further our broadcasts by providing local news, weather, sports and important Spanish community programs.

Our mission we need to attract and retain experienced on-air talent, sales people and a management team committed to deliver to a growing audience the best entertainment, and to our advertisers, high quality service and results, all with high financial efficiency.

Our effort is focused on reaching, through our AM radio and FM radio stations, a significant share of the Idaho and Eastern Oregon Hispanic audience, and gain, as a result, by focusing all our programming energies (music, news, public affairs, etceteras) on serving our Southwestern Idaho area audience and to become a vital part of, and partner with, our local daily life.

Being easy for our advertisers to do business with as individuals. Understanding our clients so well that we can identify with their feelings about their product or service and to develop a strong, personalized consultative relationship with our advertisers. This option provides listeners a choice in Hispanic radio programming 24 hours a day, seven days a week and provides our advertisers a variety of target demographics.